Momentum Marketing shares their 5 keys to engaging and driving online community engagement. These include:

1. Word-Of-Mouth Only Goes So Far
2. Identify Your Advocates and Feed Them
3. Trust Your Community
4. Rules Of Engagement – Rules / Fears / Clarity Over Control
5. Tools Don’t Build Communities – People Do

See below for the full article:

http://momentummediamarketing.com/5-keys-to-engaging-and-driving-online-community-engagement/